"What's Organic About Organic" Producer / Director: Shelley Rogers. The organic label has swept into supermarket shelves over the last decade, but what does it mean? Through the stories of five farmers who steward land from Harlem to the foothills of the Rockies, from upstate New York to Florida, WHAT'S "ORGANIC" ABOUT ORGANIC? offers the audience a deeper understanding of the complexities involved in creating a more sustainable food system. The film is a headfirst dive into the challenges that arise when a grassroots agricultural movement evolves into a booming international market. We also see the hidden costs of conventional agriculture and how our health, the health of our planet, and the agricultural needs of our society are all intimately connected. The film compels us to look forward, towards a new vision for our culture and encourages us to ask, “How can we eat with an ecological consciousness?”  whatsorganicmovie.com