Paul McCartney in regard to the Isle of Wight Festival “It is fantastic for artists like myself to see festival organizers investing in ways to reduce their C02 emissions and taking responsibility for the environment. Not only will this approach encourage others in the music industry to look at best-practice but it will also highlight to audiences that the times they are a-changin’ and we all have to do our bit at events such as these as well as at home.” The Isle of Wight Festival 2010 won the 'Greener Festival Award.'